February 23, 2024

US Apple Watch sales and import ban: What you need to know

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US Apple Watch sales and import ban: What you need to know

The U.S. sales and import ban on the Apple Watch started but was swiftly stopped. Here’s what you need to know about the ban and Apple’s reprieve, as of December 27, 2023.

Apple Watch Series 9 (left) and Apple Watch Ultra (right)
Apple Watch Series 9 (left) and Apple Watch Ultra (right)

Following a recommendation by the US International Trade Commission (ITC) to instigate an Apple Watch import ban in the United States in late October, the Biden administration let its 60-day review window elapse on December 25, and allowed the Apple Watch import ban to go ahead. After two days where the import and sale of a number of Apple Watch models were restricted in the United States, the ban has been temporarily lifted.

On December 18, Apple said it would pre-emptively stop sales of the Apple Watch Series 9 and Apple Watch Ultra 2 in the United States, as a just-in-case measure to comply with the ban if it were to go through. Apple ceased sales of the two models from December 21 online, and December 24 in brick and mortar Apple Store locations.

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