February 23, 2024

Apple’s May 2023 in review: Apple Vision Pro rumors, writers’ strikes, AirTags, and a lack of layoffs

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Apple’s May 2023 in review: Apple Vision Pro rumors, writers’ strikes, AirTags, and a lack of layoffs

Apple encountered WGA strikes, muted quarterly results, and AirTag attention in May 2023, while also avoiding layoffs and dealing with rumors about what turned into the Apple Vision Pro.

A very large AirTag inserted into Apple Park.
A very large AirTag inserted into Apple Park.

May the fourth wasn’t just Star Wars Day for Apple, as it was also time for the scheduled quarterly financial results release, detailing the happenings of the second quarter. A rock-and-roll start for any month, really.

While the results weren’t entirely stellar, at a 3% drop year-on-year with revenue of $94.3 billion, it was still a marked recovery from the disastrous first quarter report.

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