Apple packed out January with expected new devices, it failed to deliver some others, and it did everything without any event — even though it apparently planned to.
January has been a quiet month for Apple News for years, but not this time. Instead, Apple kicked off 2023 with a parade of new devices, the likes of which would ordinarily have filled up an Apple Park event.
They didn’t get an in-person event, they didn’t even get the kind of superbly-produced video launch events that Apple has done since COVID. All that the new M2 Mac mini, the new 14-inch MacBook Pro, and the new 16-inch MacBook Pro got was a press release.