February 23, 2024

Apple’s February 2023 in review: Apple Watch ban threat, layoffs, and Jony Ive’s red nose

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Apple’s February 2023 in review: Apple Watch ban threat, layoffs, and Jony Ive’s red nose

Despite not launching any devices, Apple had a surprisingly packed month fighting for the Apple Watch, while Jony Ive helped out with charity, and Rihanna played the Super Bowl for Apple Music.

Apple's February 2023 in review: Apple Watch ban threat, layoffs, and Jony Ive's red nose
Honestly, you’re lucky to still be wearing an Apple Watch. Wild claims in February 2023 did not quite reach the stage of saying you had 24 hours to turn in your Watch to the authorities, but there was serious talk of a ban on Apple selling new ones.

It was serious in that the ban was always described very seriously, and it was based on word from the White House. Or rather, it was based on how the White House pointedly did not say a word.

Following a long International Trade Commission (ITC) legal case brought against Apple by medical firm AliveCor, the Biden Administration had the option to weigh in. The ITC says Apple is guilty of infringing on AliveCor’s patents regarding heart rate monitoring.

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