April 2023 was about looking back to the work of Steve Jobs, of Jony Ive, and of Ted Lasso, plus pressing ahead into India and the future of iMessage outside of Apple’s platform.
From the front cover of the new Steve Jobs book
Where March 2023 had the mid-cycle iPhone 14 in bright yellow, April’s most visible launch was the book, “Make Something Wonderful: Steve Jobs in his own words.” It was hardly the first book about Steve Jobs, but it was the first from the Steve Jobs Archive, its first-ever ebook.
Also, as it turned out, its first hardback. After an announcement of an ebook release, suddenly printed copies were appearing on eBay and it practically looked like a scam.